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Success Story
Expert advice helps
poultry farm increase
revenue by 600 percent
USAID Advice Helps Business Take Off
Photo: Winrock Int.
Feed mixer construction at Genjim Gala
Poultry.
A USAID-supported program
helped Genjim Gala Poultry
improve productivity
and become one of the
largest and best-known
poultry producers in the
Turkmenistan.
Genjim Gala Poultry was established in 1991 as one of many
small-scale egg production businesses in the Dashoguz region of
northern Turkmenistan. Unfortunately, after launching, the business
was not as profi table as expected and had a number of problems
preventing it from being sustainable and competitive. To solve these
issues the owner requested technical assistance from USAID in
farm management, disease control and prevention, feed production,
and meat processing and packaging.
At the suggestion of the USAID volunteer expert, Genjim Gala
decided to switch from its 1,000 egg-laying chickens to broilers
- chickens raised specifi cally for meat production. Broilers had
greater local market demand in Turkmenistan.
After the switch, the company began producing 2,500 chickens
every two months and earning $14,000 a year. The owner of the
company felt the business could improve even more. The farm
lacked equipment to prepare a special feed ratio for broilers,
and the ingredients for the feed were being delivered from more
than 600 kilometers away, adding to the transportation costs.
To overcome these difficulties, the owner of Genjim Gala asked
USAID to help design a feed mixer for the farm and advise on feed
preparation. The program’s volunteer expert designed and helped
assemble a 0.5-1.0 ton capacity feed mixer at the farm, trained
its employees to use the equipment and produce an appropriate
feed ratio using locally available ingredients, so that the farm can
prepare the required quantity of feed and keep it fresh.
Because of USAID’s assistance, Genjim Gala doubled the number
of broilers it produced at a time to 5,000 and increased its revenue
by 600% from $14,000 to $84,000 a year. The company also hired
eight new employees and now has a staff of 13.
To handle the increased production while adhering to sanitary
regulations, the owner of the company bought a 10-ton capacity
refrigerated trailer for storage. He also installed an incubator for
30,000 eggs at his farm to produce chicks.
Following a recommendation from a USAID marketing expert,
Genjim Gala ordered packaging with the company name and
trademark on it and applied to register the trademark. Thanks to the
company’s persistent work, Genjim Gala has become one of the
biggest and best-known poultry producers in the country.
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