“If your child’s temperature increases, please immediately take him or her to receive PRIMO,” urged Deborah, a mother of an eight-month-old daughter who recently suffered from malaria. “I can assure you, this medicine is effective and saves children’s lives – I was witness to it.”

Under the leadership of Rwanda’s National Malaria Control Program and with support from the United States President’s Malaria Initiative in Rwanda, Population Services International (PSI) designed a branded name - PRIMO - and package for Coartem. Coartem is a lifesaving drug that has been especially effective in reducing malaria-related mortality in children under the age of five.