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African Diaspora Marketplace Gives $1.4 Million to Winners

FrontLines - February 2010

By John Waggoner


WASHINGTON—Fifty-eight entrepreneurs from the African diaspora—Africans living in the United States—stood before their booths at the Academy for Educational Development (AED) conference center Jan. 13 touting their ideas on how to bring businesses and jobs to their home countries.

They were finalists in the African Diaspora Marketplace, which seeks to boost economic opportunity in Africa by giving start-up companies and new ideas support in the sub-Saharan region.

They were competing for a share of $1.4 million in grants—$800,000 provided by Western Union and $600,000 from USAID. Fourteen businesses were selected as winners after facing an extensive grilling by 16 development experts.

Discussion around the booths was animated, spurred by the competition and pride in the proposals on display. The marketplace brought interest from a range of investors, including representatives from the World Bank.

“I’m really fired up,” said one participant, who was exhilarated by meeting other African entrepreneurs, sharing ideas, and commiserating over earlier setbacks.

The marketplace is one of the first business competitions to harness the knowledge of the U.S.- based African diaspora with the know-how of local partners. The 58 finalists were selected from a field of 700 who applied.

Karen Turner, director of USAID’s Office of Development Partners, called the potential entrepreneurs an “untapped” and “committed resource” with an “abiding interest” in the welfare of their home countries.

“USAID’s contribution is attracting private investment interest in these promising enterprises,” observed Michael Yates, the Agency’s senior deputy assistant administrator in the Bureau for Economic Growth, Agriculture and Trade.

The initiative is distinguished from other forms of development programming and holds promise as a new way to create public/private initiatives.

“This is a pilot,” Turner said. Monitoring will follow with an eye to replicating successful projects elsewhere in Africa and other developing countries.

The business proposals on display were diverse. Among them: expanding fish farming in Nigeria; manufacturing solar cooking ovens in Uganda; improving waste management services in Liberia; producing solar-powered street lights and billboards for local governments in regions of Africa with poor public power service; and establishing alternative schooling for pre-school and elementary age children in Senegal.

USAID missions are encouraged to lend technical expertise to the competition winners to help them get their ideas successfully launched.

 


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