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Islamabad, February 6, 2008 - The USAID launched a music-video in Islamabad Thursday evening to educate audiences on maternal health and newborn child care issues. One of the popular Pakistani singers, who has also been featured in the video, Shafqat Amanat Ali Khan also performed for the audience at the launching ceremony of the video, produced and released by the USAID in collaboration with the Government of Pakistan.
February 6, 2008
USAID-Produced Music Video Promotes Better Maternal and Newborn Health
Islamabad, February 6, 2008 - The United States Agency for International Development (USAID) today launched a new music video to educate audiences on maternal and newborn health. "Music and television can be extraordinarily effective in communicating important health and social messages to young couples," said Anne Aarnes, the Mission Director of USAID in Pakistan. "I hope this music video will find its way into the hearts of young husbands and wives all over Pakistan, with its strong message about family responsibility for ensuring maternal health." Featuring popular vocalist Shafqat Amanat Ali Khan, the video is one of USAID and the Government of Pakistan's joint efforts to generate awareness regarding the role of the husband and his family in matters relating to mother and newborn health. The video will be featured on major television channels throughout Pakistan. Funded by USAID and implemented by John Snow Incorporated (JSI) in partnership with the Government of Pakistan, the $49.9 million PAIMAN project builds the capacity of existing health systems and fosters a community-based approach to ensure a continuum of care for mothers and newborns in 10 districts of Pakistan. Support for this project is part of the $1.5 billion in aid that the U.S. Government is providing to Pakistan over five years to improve economic growth, education, health and governance and to assist with earthquake reconstruction.
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