Information, Education, and Communication
USAID supports the world's largest information, education,
and communication effort designed to improve public
awareness and support for family planning
programs. Using mass media, local entertainment industries,
and grassroots organizations, these efforts reach millions
of people with important messages about reproductive
health care, including the health benefits of smaller,
spaced families, and prevention of sexually transmitted
infections including HIV. Campaign messages are developed
to meet community norms, taking into account the specific
socioeconomic, historical, religious, and cultural framework
of the community. Some campaigns are designed merely
to help bring problem areas into the open and draw attention
to them; others offer specific messages that define
how to adopt behaviors that promote good health. Most
efforts use methods adopted from commercial sector advertising:
setting measurable campaigns objectives, doing market
research and developing products, services, and behaviors
that meet community needs, creating demand for them
through advertising, and finally marketing through a
network of outlets at prices that make it accessible
to poor segments of the population.
- Reproductive Health Education Tool [PDF, 4.7MB]
An educational flip-chart sponsored by USAID and developed by ESD, Pathfinder is comprised of 12 water-color drawings. It portrays the clothing, customs, behaviors and physical geography familiar to the majority of refugees in the Dadaab and Kakuma Refugee Camps in an effort to educate them on sexual health.
- Building the Bridge from Human Resources Data to Effective Decisions: Ten Pillars of Successful Data-Driven Decision-Making - August 2008 [PDF, 151KB]
This technical brief presents ten fundamental and practical pillars to aid human resources (HR) managers, practitioners, and policy analysts in building a bridge from HR data and reports to effective HR policy and management decisions.
- Available now in Spanish [PDF, 146KB]
- Data Quality Considerations in Human Resources Information Systems (HRIS) Strengthening - July 2008 [PDF, 167KB]
This technical brief discusses concepts of data quality and provides examples of the importance of data management specific to the field of human resources for health.
- Available now in Spanish [PDF, 162KB]
- Introducing a Natural Family Planning Method in Albania [PDF, 778KB]
The American Red Cross and the Albania Red Cross partnered to implement the Albania Child Survival Project (ACSP) in three districts of mostly rural Diber Prefecture in eastern Albania. The ACSP was a 5-year USAID-funded project intended to improve the health of women of reproductive age and children 0 to 59 months old.
- Elements of Success in Family Planning Programming [PDF, 1.5MB]
This report is based on a 2007 poll of nearly 500 health care professionals around the world who identified the top 10 elements most important to the success of family planning programs. The elements range from ensuring client-centered care to offering affordable services to implementing effective communication strategies.
- Mobilizing Muslim Religious Leaders for Reproductive Health and Family Planning at the Community Level: A Training Manual
Created by USAID and the Educational Service Delivery Project (ESD), the course is a 5-day training curriculum designed to equip male and female Muslim religious leaders with the necessary information and skills to better understand, accept, and support the provision of maternal and child health, reproductive health, and family planning (MCH/RH/FP) information and services at the community level.
- Family Planning: A Global Handbook for Providers - July 2007
This handbook offers clinic-based health care professionals in developing countries the latest guidance on providing contraceptive methods. One of the WHO’s Four Cornerstones of Family Planning Guidance, the book has been prepared through a unique collaboration between USAID, Johns Hopkins Bloomberg School of Public Health, and over 30 organizations around the world.
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