Corrupt Marketing Practices Exposed Thanks to USAID Media Initiative
A USAID Media Project-initiated TV program resulted in a government action to correct misleading advertising.
Dzepobran, a consumer protection TV series, aired a story on one of the major grocery stores in BiH. The crew discovered that the store's promotional campaign “Buy Three, Get One Free” was not true. Buying four products individually would have actually been cheaper.
Based on the show, a government market inspection team came to the store the next day and initiated an investigation that forced the store's management to admit their "mistake" and take steps to correct it.
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| Consumer protection program uncovered misleading pricing scheme |
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