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Highlighted Story

USAID Strengthens Tourism in Rural Areas

June 17, 2009

As part of the USAID funded Lebanese Business Linkages Initiatives (LBLI) program objective to strengthen the competitiveness of the tourism sector in Lebanon through support of the private sector, the Academy for Education Development (AED) initiated the preparation of the “Beyond Beirut” tourism campaign in partnership with the Ministry of Tourism and Lebanese Tour Operators. As such, AED held a series of meetings during the month of May; of which, the tourism workshop held on May 12, 2009 was one key meeting. It was held to present the AED plan to launch a campaign highlighting efforts to increase tour bookings in Lebanon by the Lebanese Diaspora. The $4.5 million USAID funded program LBLI, is aimed to build the capacity of small and medium size enterprises to be part of the economic value chain especially in the sectors of the Lebanese industry, namely agribusiness, tourism and information and communication technology.

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